PARIS: Mikael Hed is unrepentant about the 200 million minutes per day that people around the world fritter away playing Angry Birds, the iPhone game created by the company he heads.
"It's great. Think of all the other stuff they could be doing that's so much more boring," said the chief executive of Rovio Mobile, a Finnish start-up almost unheard of before it unleashed the addictive game on an unsuspecting world in 2009.
Angry Birds, the most popular paid-for game in the Apple App Store's four-year history, has just passed 200 million downloads.
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